Lukoil CRM

APP

Lukoil CRM APP

Lukoil

CRM APP

Lukoil

CRM APP

Leading the Mobile Application Project as a UX/UI Team Lead

Gorgeous results

Gorgeous results

As the Team Lead for UX/UI, I spearheaded the Lukoil CRM project for gas stations, focusing on enhancing the user experience and streamlining functionality. Our efforts resulted in a significantly improved system that elevated both user satisfaction and operational efficiency.

UX analysis

Business goals

UX optimization

UI

Prototyping

Redesign

Architecture

Onboarding

UX

UX Copywriting

3D graphics

Improvements

Project management

Timings

New Futures

UI-kit

User flows

Mentoring

React Native

Stores

Design system

Design review

Prototyping and Design Process:

Low-fidelity prototypes: Initiated with basic sketches for quick feedback.

High-fidelity prototypes: Developed detailed, interactive prototypes for fine-tuning the user experience.

Key Achievements:

Enhanced User Interface: Redesigned the UI to be more intuitive and user-friendly, resulting in a 30% increase in user satisfaction ratings.

Streamlined Workflow: Implemented new features that reduced the time required for daily operations by 20%, leading to increased productivity.

Improved Accessibility: Introduced accessibility enhancements that made the system usable for a broader range of employees, increasing overall adoption rates.

Robust Analytics: Developed advanced analytics tools that provided deeper insights into customer behavior, enabling more effective marketing strategies and improved customer retention.

The Lukoil CRM system for our gas stations now sets a benchmark for efficiency and user-centric design. This implementation boosted operational performance and paved the way for future innovations, showcasing the crucial role of UX/UI in business success. Our team's dedication and strategic approach have transformed customer engagement and operations management.

Setting Bold Goals

The Power of Jobs To Be Done

The Power of Jobs To Be Done

When designing the LUKOIL CRM App, I focused on key goals to ensure its success:

In summary, by focusing on user goals, contextual insights, continuous feedback, and a holistic design approach, I designed a LUKOIL CRM App that enhances operational efficiency and customer engagement.

Understand Customer Feedback

When customers leave ratings or comments,

I want to quickly access and analyze them,

so I can adapt my service and respond to expectations.

Grow Through Evaluation

When going through 360° assessments,

I want structured feedback from managers across multiple criteria,

so I can identify strengths and work on weak spots professionally.

Share and Scale Ideas

When I have suggestions to improve operations,

I want a space to share them and track their impact,

so I feel heard and contribute to the team’s success.

Own My Performance

When I’m working on the frontline,

I want to clearly see my performance metrics and success rates,

so I can track progress, stay motivated, and improve where needed.

Own My Performance

When I’m working on the frontline,

I want to clearly see my performance metrics and success rates,

so I can track progress, stay motivated, and improve where needed.

Contextual Insight

I delved into the different contexts in which our app is used. Whether users were in a rush or had time to explore features, understanding these scenarios helped me tailor the design to be more intuitive and responsive to their needs.

Understand Customer Feedback

When customers leave ratings or comments,

I want to quickly access and analyze them,

so I can adapt my service and respond to expectations.

Grow Through Evaluation

When going through 360° assessments,

I want structured feedback from managers across multiple criteria,

so I can identify strengths and work on weak spots professionally.

Share and Scale Ideas

When I have suggestions to improve operations,

I want a space to share them and track their impact,

so I feel heard and contribute to the team’s success.

In summary, by focusing on user goals, contextual insights, continuous feedback, and a holistic design approach, I designed a LUKOIL CRM App that enhances operational efficiency and customer engagement.

In summary, by focusing on user goals, contextual insights, continuous feedback, and a holistic design approach, I designed a LUKOIL CRM App that enhances operational efficiency and customer engagement.

Simplify Your Workflow with LUKOIL CRM

Designed for Your Day-to-Day

Designed for Your Day-to-Day

When tasked with developing the LUKOIL CRM App, I took a comprehensive approach to understand the project requirements and improve upon the proposed solution by the contractor. Here’s how I redefined the project to achieve outstanding results:

Contextual Insight

I delved into the different contexts in which our app is used. Whether users were in a rush or had time to explore features, understanding these scenarios helped me tailor the design to be more intuitive and responsive to their needs.

Understanding the Task

I thoroughly reviewed the project requirements and discussed core objectives with stakeholders, focusing on improving operational efficiency and user experience for gas station employees and managers.

Reevaluating the Contractor’s Proposal

I identified areas for improvement in the contractor’s solution, conducting a gap analysis that revealed a lack of user-centric features and real-time performance tracking capabilities.

User Research and Feedback

I conducted interviews and surveys with gas station staff and managers to gather insights into their daily tasks and needs. This feedback helped prioritize features like intuitive task logging, real-time inventory management, and efficient customer interaction tracking.

Modern Design Methodologies

Using user-centered design (UCD) and agile development, I created user personas and journey maps to tailor the app to actual workflows. Iterative testing and continuous feedback loops refined the design, ensuring functionality and user-friendliness.

Delivering Results

The final LUKOIL CRM App boosted efficiency and user satisfaction with real-time metrics, streamlined workflows, and an intuitive design. Through user research and modern design practices, I transformed the contractor’s proposal into a valuable daily tool.

Understanding the Task

I thoroughly reviewed the project requirements and discussed core objectives with stakeholders, focusing on improving operational efficiency and user experience for gas station employees and managers.

Reevaluating the Contractor’s Proposal

I identified areas for improvement in the contractor’s solution, conducting a gap analysis that revealed a lack of user-centric features and real-time performance tracking capabilities.

User Research and Feedback

I conducted interviews and surveys with gas station staff and managers to gather insights into their daily tasks and needs. This feedback helped prioritize features like intuitive task logging, real-time inventory management, and efficient customer interaction tracking.

Modern Design Methodologies

Using user-centered design (UCD) and agile development, I created user personas and journey maps to tailor the app to actual workflows. Iterative testing and continuous feedback loops refined the design, ensuring functionality and user-friendliness.

Employee Performance Section in App

Employee Performance Section in App

When designing the LUKOIL CRM App, my key focus was on the "Employee Efficiency" module to enhance user satisfaction and operational performance.

Gathering Business Insights

Gathering Business Insights

To start, I engaged with stakeholders to understand the core business needs for monitoring and evaluating employee efficiency. These discussions highlighted the necessity for real-time performance metrics and user-friendly access to performance data.

To start, I engaged with stakeholders to understand the core business needs for monitoring and evaluating employee efficiency. These discussions highlighted the necessity for real-time performance metrics and user-friendly access to performance data.

Identifying User Metrics

I pinpointed crucial performance indicators such as task completion rates, customer satisfaction, and overall productivity. By conducting user interviews and surveys, I gathered valuable insights into which metrics were most significant to employees and managers.

Implementing Modern Design Practices

Using user-centered design and agile methods, I created personas, mapped user journeys, and ran iterative tests to continuously refine the module based on real feedback.

Implementing Modern Design Practices

Using user-centered design and agile methods, I created personas, mapped user journeys, and ran iterative tests to continuously refine the module based on real feedback.

Crafting the Interface

The "Employee Efficiency" module was designed to present clear, real-time metrics within an intuitive layout. Key features included easy logging of tasks, efficient performance tracking, and visually appealing dashboards that offered quick insights into productivity and efficiency.

Crafting the Interface

The "Employee Efficiency" module was designed to present clear, real-time metrics within an intuitive layout. Key features included easy logging of tasks, efficient performance tracking, and visually appealing dashboards that offered quick insights into productivity and efficiency.

Achieving Results

I developed the "Employee Efficiency" module for the LUKOIL CRM App, helping employees monitor productivity, manage workflows, and make data-driven decisions. With real-time insights and an intuitive design, the module significantly boosts both performance and satisfaction, earning highly positive user feedback.

Achieving Results

I developed the "Employee Efficiency" module for the LUKOIL CRM App, helping employees monitor productivity, manage workflows, and make data-driven decisions. With real-time insights and an intuitive design, the module significantly boosts both performance and satisfaction, earning highly positive user feedback.

Insights in Action

Insights in Action

Turning analytics into a tool for success

Turning analytics into a tool for success

Turning analytics into a tool for success

Turning analytics into a tool for success

Improving User Experience

The redesign of the Lukoil CRM App turned complex tasks into simple, intuitive actions. With a fresh interface and optimized workflows, users were able to access key data more easily, reducing decision-making time by 30%. As a result, daily operations became smoother, and employees reported a 20% increase in overall productivity. The app's new design not only simplified the user journey but also gave employees a reliable tool they could trust to enhance their performance.

Seamless Access, Anywhere

Along with the mobile app, we also launched a fully responsive web version, which significantly boosted accessibility. By providing a consistent, high-performing experience across all devices, we saw a 25% increase in platform usage during work hours. Employees now have the freedom to work from any location, ensuring they can stay connected and productive. The ability to access the CRM seamlessly between mobile and desktop has improved collaboration and streamlined communication, leading to a 15% faster project turnaround time.

Let’s Shape the Future of Design Together

Let’s Shape the Future of Design Together

Drop me a message

Drop me a message

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