Lukoil B2C App
Lukoil B2C App
Lukoil B2C App
Lukoil B2C App
Lukoil B2C App
Leading the Mobile Application Project as a UX/UI Team Lead
Leading the Mobile Application Project as a UX/UI Team Lead
Leading the Mobile Application Project as a UX/UI Team Lead
Leading the Mobile Application Project as a UX/UI Team Lead
Gorgeous results
Gorgeous results
Gorgeous results
As a UX/UI Team Lead, I led the mobile app project from start to finish, ensuring seamless integration of design and functionality. This resulted in significant improvements in conversion rates and usability.
As a UX/UI Team Lead, I led the mobile app project from start to finish, ensuring seamless integration of design and functionality. This resulted in significant improvements in conversion rates and usability.
As a UX/UI Team Lead, I led the mobile app project from start to finish, ensuring seamless integration of design and functionality. This resulted in significant improvements in conversion rates and usability.
Prototyping and Design Process:
Low-fidelity prototypes: Initiated with basic sketches for quick feedback.
High-fidelity prototypes: Developed detailed, interactive prototypes for fine-tuning the user experience.
Key Achievements:
Enhanced Usability: Iterative feedback and design refinement led to a more intuitive and user-friendly app, boosting user retention and engagement.
Team Collaboration: Fostered open communication and collaboration, ensuring all stakeholders were aligned on the project vision.
Рroblem analysis
Business goals
UX optimization
Visual design
Prototyping
Architecture
UI
UX
UX Copywriting
3D
Motion
Project management
Timings
Сontractors
UI-kit
User flow
Metrics
Adnroid
IOS
Widgets
Design system
Lottie
JSON
Redesign
Improved UI: Implemented a clean, modern design that improved navigation and performance, creating a polished product.
Higher Conversion Rates: Optimized the user journey to remove friction points, significantly boosting conversion rates.
My leadership ensured a highly usable and visually appealing mobile application, driving increased user engagement and conversion rates.
My leadership ensured a highly usable and visually appealing mobile application, driving increased user engagement and conversion rates.
My leadership ensured a highly usable and visually appealing mobile application, driving increased user engagement and conversion rates.
Setting Bold Goals
The Power of Jobs To Be Done
The Power of Jobs To Be Done
The Power of Jobs To Be Done
Data Isn’t Enough — Architecture Starts with Understanding Jobs to Be Done
In our recent mobile app redesign, I realized the importance of the Jobs to Be Done (JTBD) framework. This approach shifted my focus from just enhancing features to understanding the true goals our users aim to achieve with our app.
Using JTBD, I turned the app into a solution that truly meets user needs — boosting satisfaction, engagement, and business growth.
Fuel Up, Stay In
When I arrive at the station,
I want to pay for fuel from my phone without leaving the car,
so I can save time and enjoy a more convenient experience.
In our recent mobile app redesign, I realized the importance of the Jobs to Be Done (JTBD) framework. This approach shifted my focus from just enhancing features to understanding the true goals our users aim to achieve with our app.
Earn More, Effortlessly
When I use the app regularly,
I want to access partner promos and bonus campaigns,
so I can collect more loyalty points with minimal effort.
Make My Ride Greener
When thinking about sustainability,
I want an easy way to contribute to eco-initiatives like planting trees,
so I can drive with a sense of purpose.
Using JTBD, I turned the app into a solution that truly meets user needs — boosting satisfaction, engagement, and business growth.
Navigate with Confidence
When planning my route,
I want to quickly find the nearest station with all details,
so I can refuel without stress or detours.
Make My Ride Greener
When thinking about sustainability,
I want an easy way to contribute to eco-initiatives like planting trees,
so I can drive with a sense of purpose.
Fuel Up, Stay In
Fuel Up, Stay In and Enjoy
Fuel Up, Stay In and Enjoy
When I arrive at the station,
I want to pay for fuel from my phone without leaving the car,
so I can save time and enjoy a more convenient experience.
When I arrive at the station,
I want to pay for fuel from my phone without leaving the car so I can save time and enjoy a more convenient experience.
Earn More, Effortlessly
When I use the app regularly,
I want to access partner promos and bonus campaigns,
so I can collect more loyalty points with minimal effort.
Navigate with Confidence
When planning my route,
I want to quickly find the nearest station with all details,
so I can refuel without stress or detours.
When planning my route, I want to quickly find the nearest station with all details,
so I can refuel without stress or detours.
Holistic Design Approach
Recognizing the functional, emotional, and social dimensions of JTBD, I designed features that not only perform well but also make users feel accomplished and socially connected. This comprehensive approach led to a more engaging and satisfying user experience.
Continuous Feedback
Throughout the redesign, I maintained a loop of user feedback to ensure our changes aligned with user needs. This iterative process helped refine the app and kept it relevant and useful.
By applying JTBD, I transformed our mobile app into a tool that genuinely serves our users’ needs, resulting in increased satisfaction and engagement, and driving our business growth.
Data Isn’t Enough — Architecture Starts with Understanding Jobs to Be Done
The Role of Prototypes in Mobile App UX Design
The Role of Prototypes in Mobile App UX Design
The Role of Prototypes in Mobile App UX Design
Crafting User Journeys
Crafting User Journeys
Crafting User Journeys
Crafting User Journeys
Crafting User Journeys
Prototypes were essential in my UX design process for a mobile application because they allowed me to visualize and test the functionality, usability, and overall experience of the app before development began.
Low-fidelity prototypes were my first step. I created basic, often hand-drawn sketches that focused on the layout and structure rather than detailed design. These were quick to produce and extremely useful for early-stage brainstorming and gathering initial feedback.
High-fidelity prototypes came next. I developed detailed and interactive prototypes that closely resembled the final product in terms of design and functionality. These provided a realistic user experience and helped identify issues before we moved into the development phase.
Prototypes are crucial in UX design for mobile applications because they allow designers to visualize and test the functionality, usability, and overall experience of an app before development begins.
Low-fidelity prototypes are basic and often hand-drawn, focusing on layout and structure rather than detailed design. They are quick to create and useful for early-stage brainstorming and feedback.
Prototypes are crucial in UX design for mobile applications because they allow designers to visualize and test the functionality, usability, and overall experience of an app before development begins.
Low-fidelity prototypes are basic and often hand-drawn, focusing on layout and structure rather than detailed design. They are quick to create and useful for early-stage brainstorming and feedback.
By using these prototypes, I was able to save time significantly. Identifying potential problems and user experience issues early reduced the need for costly changes during development. Additionally, the prototypes facilitated better communication among stakeholders, ensuring everyone was aligned on the project vision, ultimately saving time and resources.
High-fidelity prototypes came next. I developed detailed and interactive prototypes that closely resembled the final product in terms of design and functionality. These provided a realistic user experience and helped identify issues before we moved into the development phase.
By using these prototypes, I was able to save time significantly. Identifying potential problems and user experience issues early reduced the need for costly changes during development. Additionally, the prototypes facilitated better communication among stakeholders, ensuring everyone was aligned on the project vision, ultimately saving time and resources.
High-fidelity prototypes came next. I developed detailed and interactive prototypes that closely resembled the final product in terms of design and functionality. These provided a realistic user experience and helped identify issues before we moved into the development phase.
It's time to make users fall in love with our app all over again
Prototypes are Essential in UX Design
for Mobile Applications
Revamp the App Interface
Revamp the App Interface
Revamp the App Interface
As Lead UX/UI Designer, I saw the need to revamp the mobile app to improve user experience and engagement. The original version, though functional, had a weak user journey and unappealing interface that limited interaction and retention.
As Lead UX/UI Designer, I saw the need to revamp the mobile app to improve user experience and engagement. The original version, though functional, had a weak user journey and unappealing interface that limited interaction and retention.
As Lead UX/UI Designer, I saw the need to revamp the mobile app to improve user experience and engagement. The original version, though functional, had a weak user journey and unappealing interface that limited interaction and retention.
Identifying the Pain Points
User testing and feedback showed that the existing design didn’t meet expectations. The interface was cluttered, navigation was cumbersome, and users struggled to complete tasks, leading to lower satisfaction, conversion rates, and user acquisition.
The Redesign Process
We simplified navigation by reducing steps and creating intuitive pathways, making it easier for users to complete tasks quickly.
The visual design was completely refreshed with a modern, clean aesthetic that improves readability and aligns with our brand identity.
Interactive elements like personalized offers and gamified rewards were added to boost engagement and encourage repeat use.
Continuous user feedback guided our decisions, ensuring the final product met real user needs and expectations.
Interactive elements like personalized offers and gamified rewards were added to boost engagement and encourage repeat use.
Continuous user feedback guided our decisions, ensuring the final product met real user needs and expectations.
Interactive elements like personalized offers and gamified rewards were added to boost engagement and encourage repeat use.
Continuous user feedback guided our decisions, ensuring the final product met real user needs and expectations.
The Redesign Process
We simplified navigation by reducing steps and creating intuitive pathways, making it easier for users to complete tasks quickly.
The visual design was completely refreshed with a modern, clean aesthetic that improves readability and aligns with our brand identity.
Interactive elements like personalized offers and gamified rewards were added to boost engagement and encourage repeat use.
Continuous user feedback guided our decisions, ensuring the final product met real user needs and expectations.
The Redesign Process
We simplified navigation by reducing steps and creating intuitive pathways, making it easier for users to complete tasks quickly.
The visual design was completely refreshed with a modern, clean aesthetic that improves readability and aligns with our brand identity.
Interactive elements like personalized offers and gamified rewards were added to boost engagement and encourage repeat use.
Continuous user feedback guided our decisions, ensuring the final product met real user needs and expectations.
Crafting and Implementing Innovative Scenarios:
Authorization
Stock
Widgets
Main screen
Gas station detail
Refueling at a gas station
Menu
Favorites
Operation history
Settings
News
Onboarding
About company
About the application
Polls
Gas station assessment
Partners offer
Help
Guide
Lukoil products
Donate points
Screenshots for stores
Splash screen
Qr code
Settings
Settings
Unleash the Magic: An Enchanting App User Flow
Unleash the Magic: An Enchanting App User Flow
Outcomes and Benefits
The redesign had an immediate impact, boosting engagement by making the app more intuitive and visually appealing. Simplified navigation and a better interface led to higher satisfaction and improved conversion rates.
Gamified features and personalized offers also played a key role in retention, encouraging users to return and interact more often.
The redesigned mobile app not only refreshed the visual identity but also helped grow our user base. With a more intuitive interface and improved usability, we attracted new users while keeping existing ones engaged.
By focusing on user needs, we delivered a product that’s both functional and enjoyable, driving satisfaction and business growth. The attached example shows the impact, and I’m proud of what we achieved as a team.
The redesign immediately boosted engagement by making the app more intuitive and visually appealing. Simplified navigation and a clearer interface led to higher user satisfaction and improved conversion rates.
Gamified features and personalized offers helped strengthen retention, encouraging users to return and interact more often. These elements made the experience more dynamic and kept users engaged over time.
Beyond refreshing the visual identity, the redesigned mobile app helped grow the user base. A sharper focus on usability attracted new users while keeping existing ones active. The attached example shows the results, and I’m proud of what we accomplished as a team.
Unleash the Magic: An Enchanting App User Flow
Outcomes and Benefits
Outcomes and Benefits
Outcomes and Benefits
The impact of the redesign was immediate and significant. User engagement increased as the new design made the app more attractive and easier to use. The simplified navigation and improved interface led to higher user satisfaction, resulting in a notable increase in conversion rates. Additionally, the gamified elements and personalized offers helped in retaining users and encouraging frequent interactions.
The new design not only revitalized our mobile application but also contributed to the overall growth of our user base. By making the app more user-friendly and visually appealing, we were able to attract new users and retain existing ones, ultimately driving the success of our digital platform.
In conclusion, the redesign of our mobile application was a critical step in enhancing the user experience and achieving our business goals. By focusing on user needs and preferences, we were able to create a product that is both functional and delightful to use, paving the way for increased user engagement and business growth.
This example of our redesigned app (attached) showcases the improvements and the positive changes we've implemented. I am proud of the team's effort and the results we've achieved, and I look forward to continuing to innovate and enhance our digital offerings.
The redesign had an immediate impact, boosting engagement by making the app more intuitive and visually appealing. Simplified navigation and a better interface led to higher satisfaction and improved conversion rates.
Gamified features and personalized offers also played a key role in retention, encouraging users to return and interact more often.
The redesigned mobile app not only refreshed the visual identity but also helped grow our user base. With a more intuitive interface and improved usability, we attracted new users while keeping existing ones engaged.
By focusing on user needs, we delivered a product that’s both functional and enjoyable, driving satisfaction and business growth. The attached example shows the impact, and I’m proud of what we achieved as a team.
The redesign had an immediate impact, boosting engagement by making the app more intuitive and visually appealing. Simplified navigation and a better interface led to higher satisfaction and improved conversion rates.
Gamified features and personalized offers also played a key role in retention, encouraging users to return and interact more often.
The redesigned mobile app not only refreshed the visual identity but also helped grow our user base. With a more intuitive interface and improved usability, we attracted new users while keeping existing ones engaged.
By focusing on user needs, we delivered a product that’s both functional and enjoyable, driving satisfaction and business growth. The attached example shows the impact, and I’m proud of what we achieved as a team.
Let’s Shape the Future of Design Together
Let’s Shape the Future of Design Together
Drop me a message
Drop me a message
Drop me a message
Drop me a message
Drop me a message
Inspire × Create × Improve